Nike Air Jordan 1 – Air Jordan 1

The Air Jordan 1 is arguably the most important sneaker in the history of footwear. Not only was it Michael Jordan’s first signature sneaker from Nike, but it was the beginning of Nike’s ingenuity when it comes to storytelling. The Air Jordan 1 began as a basketball sneaker, found a second life with skateboarders in the 1980s, launched the retro crazed world that we live in today where new colorways and collaborations seem to release every week.

The Air Jordan 1 was designed by Peter Moore. While most of the components of the shoe were pulled from other Nike designs like the Air Force 1, Nike Dunk, Air Ship, and Nike Vandal, the one thing that was completely exclusive to the Air Jordan 1 was the logo that Moore sketched for Michael Jordan’s agent, David Falk. The ‘Wings’ logo as we know it today features a basketball with wings coming out from each side, the perfect metaphor and marketing genius for Michael “Air” Jordan and his new signature sneakers.