Palace’s latest Summer 2023 collaboration is here. The London-based streetwear brand has become synonymous with unexpected and high-profile collaborations that combine brand DNA, with past highlights welcoming partnerships with the likes of Crocs and Champion. Now, following a teaser billboard spotted in the heart of New York City, Palace has partnered with fast-food giant McDonald’s for a 15-piece capsule collection.
From classic films and binge-worthy comedies to hit songs and anime series, McDonald’s has been a mainstay in the entertainment world for decades. With this in mind, the Golden Arches is introducing its new As Featured In Meal; a collection of fan-favorite menu items that have made appearances across film, television, and music.
Now, as part of its As Featured In campaign, McDonald’s has connected with Palace to create a new collection that includes a melange of hoodies, T-shirts, and skateboards. Additionally, the capsule is packed with Palace’s interpretation of the Golden Arches, which land on hoodies in hues of red, black, and white.
Meanwhile, T-shirts are hit with customary co-branding, while typography is included on a selection of tees that read a slew of different messages about McDonald’s guilty pleasures.
- Regular Fit
- In Original Packaging